Generative Engine Optimisation (GEO)
Prepare your brand for the future of search with AI-powered visibility
Beyond being merely a GEO agency, we are a cadre of imaginative thinkers, tireless investigators, and marketing virtuosos, dedicatedly striving to position your brand at the forefront of AI-generated responses across ChatGPT, Claude, Perplexity, Google’s AI Overviews, and emerging generative platforms.
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Find a team of digital marketers you can rely on.
Contact us to speak to one of our SEO and PPC experts.
GEO + SEO: The Complete Picture
Integrated Visibility Across All Search Experiences
We believe the most effective approach combines both traditional SEO and cutting-edge GEO:
SEO ensures you rank in Google search results when users type queries into search engines.
GEO ensures your brand is mentioned, cited, and recommended when users ask AI assistants for advice, solutions, and recommendations.
Together, they provide comprehensive coverage across the entire spectrum of how modern consumers discover, research, and make decisions about products and services.
Our team has the expertise to deliver both, ensuring your brand maintains visibility regardless of whether your customers are using traditional search or AI-powered assistants.
Tavistock Bow
150% increase on organic sourced leads with an impressive 250% increase in conversations across organic and & PPC sources
The Good Food Guide
150% increase on organic sourced leads with an impressive 250% increase in conversations across organic and & PPC sources
Big Blue Collective
150% increase on organic sourced leads with an impressive 250% increase in conversations across organic and & PPC sources
The Shift from Search Engines to Generative Engines
The importance of Generative Engine Optimisation (GEO) for companies seeking to attract new customers and increase visibility in the AI era cannot be overstated.
The digital landscape is experiencing a fundamental shift. While traditional search engines still matter, millions of users now turn to ChatGPT, Claude, Perplexity, Gemini, and other AI assistants for instant answers. These generative engines don’t just provide links—they synthesize information and provide direct answers, complete with citations and recommendations.
If your brand isn’t optimized for these platforms, you’re invisible to a rapidly growing segment of potential customers who never click through to traditional search results. They receive their answers—and their purchasing decisions—directly from AI-generated responses.
GEO ensures your brand is mentioned, cited, and recommended when it matters most: in the AI-generated answers your customers are reading right now.
Beyond Traditional SEO: Optimising for AI-Powered Discovery
While SEO focuses on ranking in traditional search engine results pages (SERPs), GEO focuses on ensuring your brand, content, and expertise are surfaced, cited, and recommended when AI engines generate answers to user queries.
GEO is complementary to SEO, not a replacement—together, they ensure comprehensive visibility across both traditional and AI-powered search experiences.
A Curated Team Built for Digital Excellence
Throughout your journey with us you are supported by the same team you meet on day one. This way we build our relationship with you and your business, giving you the confidence to continue to grow with us.
Our services solve your business’s digital growth problems. With over 60 years of collective experience, founded in 2014, we build trust through building relationships, communication, transparency, and results.
Find a team of digital marketers you can rely on. Every day, we build trust through communication, transparency, and results.
A bespoke approach to SEO
With a wide array of digital marketing experience, techniques and tools at our fingertips, we will work with you to develop the best strategy for your business and budget.
You will always have the same point of contact from the off and access to the same working roadmap documents as us so you know what’s happening and when. Full transparency from the off.
What You Get with Our GEO Service
AI-Optimized Content
Content specifically structured to be cited and referenced by generative engines, with clear expertise signals and authoritative positioning.
Structured Data Enhancement
Implementation of advanced schema markup and structured data that helps AI engines understand and categorize your expertise, products, and services.
Entity Optimization
Ensuring your brand, key personnel, products, and services are recognized as distinct entities by AI platforms, improving reference accuracy.
Source Credibility Signals
Enhancing indicators of trustworthiness, expertise, authoritativeness, and transparency (TEAT) that generative engines prioritize when selecting sources.
Conversational Content Mapping
Creating content that aligns with how people naturally ask questions to AI assistants, rather than traditional keyword-based queries.
Competitor GEO Analysis
Monitoring which competitors are being cited and recommended by AI engines, identifying opportunities to capture mindshare.
Based on keyword research and keyword gap analysis we build your GEO rankings over time.
Areas We Cover for SEO & PPC.
Ready to outrank your competition?
Don’t let potential customers slip through the cracks. Elevate your website’s visibility and watch your business grow.
