Unlock Performance with your Free PPC Audit
A clear, expert overview of your Google Ads performance, highlighting inefficiencies, growth opportunities and the roadmap needed to scale efficiently.
- Expert-led audit overview
- Actionable recommendations
- Observations of Quick wins + red flags
- Ideal for business spending £1k-£30k/month
- Delivered within 3-5 working days
- ThursdayThinking.Digital is an official Google Partner
What you’ll get in your Free PPC Audit:
The initial free audit provides a an overview of our observations in the following areas:
- Campaign & account structure
- Bidding & budget strategy alignment
- Search term quality & keyword targeting
- Account hygiene & wasted spend
- Conversion tracking visibility
- Clear recommendations to improve ROAS or reduce CPA
Accredited partners.
Trusted by brands across travel, property, eCommerce, and retail.
Click the headings below for industries to see case studies you are interested in:
Key Results:
- +1,836k weekly users generated through long-term multi-channel optimisation
- +1,202% growth in traffic and demand across PPC, SEO and Meta
- +68% increase in online sales, driven by intent-led PPC and refined conversion journeys
- 10+ years as a client, showing consistent performance and trust
How TTD Drove Results:
We developed intent-driven PPC campaigns focusing on the highest-value US states, expanded reach using anonymised customer data on Meta, activated on-island travellers, and refined the booking experience to turn demand into sales. A multi-year strategy delivered sustained performance despite seasonal and environmental fluctuations.
This combined PPC + SEO approach enabled consistent, sustaining growth year after year.
Key Results (YoY):
- +385% increase in PPC conversions
- +97% increase in PPC conversion rate
- Optimised across 10 high-value neighbourhoods with an average property value of £3.5m
- 378 keyword ranking improvements supporting PPC efficiency
How TTD Drove Results:
Refined local PPC targeting across the West End, removed wasted spend, enhanced landing page performance (site speed improved from 34/100 to 98/100) and aligned SEO with PPC to drive valuation and letting enquiries more efficiently.
Combine paid and organic strategy ensured strong high-value lead volume during peak and off-peak periods.
Key Results:
- £250k+ ecommerce revenue growth
- +50% organic revenue increase YoY
- +50% total channel revenue growth
- +71% paid revenue uplift YoY
- 18-month cross-channel growth project
How TTD Drove Results:
We rebuilt WooWoo’s digital foundation, fixed critical tracking issues, enhanced Google Shopping and PPC performance, and expanded Paid Social acquisition. Cross-channel insights enabled stronger ROAS, improved organic visibility, and a unified revenue uplift across search, social and ecommerce channels.
Stronger attribution allowed budget to be reallocated to the highest-performing channels.
Key Results:
- £2,700 monthly spend generating £18,900 monthly revenue
- 6% ad conversion rate
- 1,000,000+ impressions per month
- +128% increase in paid shopping traffic
- +35% increase in organic shopping users
- +90% increase in total organic traffic
How TTD Drove Results:
We resolved major tracking issues, rebuilt Shopping and Search campaigns to focus on profitability, eliminated wasted spend, and prioritised high-margin product groups. By combining PPC optimisation with SEO improvements, Gymstop achieved strong incremental ROAS and sustainable multi-channel growth.
Improved visibility ensured monthly budgets were consistently invested in the highest-return product sets.
Who is this audit for?
Perfect for businesses that:
- Already run google ads
- Spend between £1k-£30k/month
- Feel performance has worsened
- Suspect wasted budget or inefficient structure
- Are reviewing agency performance or evaluating switch
- Need clarity on the commercial impact of google ads investment
Not suitable for:
- Businesses spending <£1k/month
- Brands not currently running google ads
- DIY advertisers wanting training
Why choose Thursday Thinking.Digital?
Performance-first approach: every recommendation is tied directly to measure commercial impact.
Multi-vertical expertise: Proven success across property, travel, retail, health & beauty, and ecommerce.
Strategic depth: audits go beyond surface-level check, they identify structural, bidding and optimisation opportunities that directly influence cost efficiency.
Transparent insights: clear, practical, actionable recommendations
Cross-channel visibility: Google, Meta, TikTok and Bing expertise ensures advice is aligned with full-funnel performance.
Free audit request form
Google Ads Customer ID Helper:
A Google Ads Customer ID is the unique 10-digit number (e.g., 1234567890) that identifies your specific Google Ads account. It’s used for linking, support, and management by agencies or other Google products like Analytics, and is found in the top-right corner of your account dashboard.
You can also find your customer ID in previous Google Ads emails or billing statements.
FAQs
Absolutely! The reason we offer free audits is to give you a transparent overview of your existing performance, whilst getting to know us a bit better.
You will receive genuinely useful insights and suggestions.
We aim to get the audit back to you within five working days – we’ll let you know if this changes.
Yes, we’ll request agency “view” level access to your account. We won’t be able to change anything in your account.
An email will be sent to the team at TTD and you’ll be sent a confirmation. We’ll request “view” access to your account based on the Google Ads customer ID you supply in the form. Once you approve, we’ll get started on your audit. If your needs are more urgent, just reply to that email with any questions.
Yes. This audit is for companies spending £1k+pcm
Yes, we are accredited success partners with other major platforms. Please contact us for details.