Having a website for your business is essential in this digital age, but having a website alone is not enough. Your website needs to attract potential customers and convert them into paying customers. One important metric to measure the effectiveness of your website is the enquiry rate, which refers to the number of inquiries you receive from your website.
If you’re not receiving enough enquiries from your website, don’t worry! In this blog, we’ll discuss some effective ways to improve the enquiry rate from your website. Read on to learn how to improve your website enquiry rate by utilising our guide for small business owners.
Steps to improve your website enquiry rate
Make your website easy to navigate:
A website that is easy to navigate is likely to receive more enquiries. Ensure your website has a clear layout and is easy to navigate. Your website’s navigation menu should be well-organized, and visitors should be able to find what they’re looking for with ease. Make sure your contact details are easy to find and clearly displayed on your website to improve your website enquiry rate.
Make your website user-friendly
The first step to improving your enquiry rate is to ensure that your website is user-friendly. Your website should be easy to navigate, and visitors should be able to find the information they need quickly. If visitors struggle to find what they’re looking for, they are more likely to leave your site without making an enquiry.
Use clear and concise messaging:
Your website’s messaging should be clear and concise. Visitors should be able to understand what your business offers, what makes you unique, and how you can help them. Use simple language, avoid jargon and get to the point straight away.
Provide valuable content
One of the best ways to encourage visitors to make an enquiry is to provide valuable content on your website. Your content should be informative and engaging, and it should demonstrate your expertise in your industry. By providing value to your visitors, you build trust, and they are more likely to make an enquiry.
Include a clear call-to-action
A clear call-to-action (CTA) is essential if you want to encourage visitors to make an enquiry. Your CTA should be prominently displayed on your website, and it should clearly state what you want visitors to do. For example, “Get in touch” or “Contact us today” in prominent positions such as sticky headers to to improve your website enquiry rate.
Provide multiple contact options
Not everyone will want to fill out a contact form, so it’s important to provide multiple contact options. Include your phone number, email address, and social media profiles on your website, so visitors can choose the contact method that suits them best.
Optimize your contact form
If you’re using a contact form, make sure it’s easy to use and optimize it for conversions. Keep the form short and only ask for essential information. Also, consider using a chatbot to help visitors make enquiries quickly.
Maybe traffic levels just aren’t where you want them so consider;
Optimize your website for search engines:
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). By optimizing your website for search engines, you increase your chances of getting found by potential customers. Use relevant keywords in your content, ensure your website has a mobile-friendly design, and optimize your website’s loading speed to improve your website enquiry rate.
Use social proof
Social proof, such as customer reviews and testimonials, is an effective way to build trust with visitors and encourage them to make an enquiry. Include customer reviews and testimonials on your website, and make sure they are prominently displayed to improve your website enquiry rate.
Use paid advertising
If you’re struggling to generate enquiries through organic search, consider using paid advertising to drive traffic to your website. Platforms like Google Ads and Facebook Ads can help you reach your target audience and generate more enquiries. You may also want to consider social media advertising Advertising on social media sites such as Facebook, LinkedIn, Instagram and TikTok is a hyper-audience targeted way to present your business to potential customers.
In conclusion, improving your enquiry rate requires a user-friendly website, a clear call-to-action, multiple contact options, optimized contact forms, valuable content, social proof, and paid advertising. By implementing the tips in this guide to improve your website enquiry rate, you can increase the number of enquiries you receive and grow your business.
If you are struggling with even knowing if you’re site is converting into the business you think it should then we can help with your tracking set-up, but it maybe time to talk to us and discuss your exact requirements to help improve conversions from your website. We hope you enjoyed our latest guide on how to improve your website enquiry rate. For more useful information, tools and SEO guides please visit our blog.
