How TT.D helped Woo Woo
WooWoo came to ThursdayThinking.Digital seeking ways to increase their online presence and sales for all things intimate hair care in the UK, US and AUS. We started by reviving a failed theme rebuild by the previous agency and subsequently built their sales via channels such as TikTok, Instagram, Google Shopping and increased their annual Organic and combined revenue by 50% in year one.
Organic Revenue
50% YoY increase in organic revenue.
Total Revenue
Took the online sales from £500k in 2022 to £750k in 2023.
Combined Channels
All channel revenue up 50% YOY.
The challenge…
From crisis to crisis including the Weather
Since 2022 global warming has meant the UK in particular has seen the wettest 18-months on record, so keeping the brands seasonal sales alive during challenging trading conditions which included Geo-political crises and the cost of living crisis was no mean feat.
The Success
Organic revenue increased 50% under our stewardship with Paid revenue UP 71% YOY.
How we did it
Fundamental issues were obvious with the accounts we inherited, so whilst our team set about unravelling poorly executed campaigns and lack of tracking and attribution the tech team started to forensically fix the many issues with the Shopify set-up and website integrations.
Once completed we identified the many opportunities being missed with Organic Social and worked with the WooWoo team to enhance their social visibility and reach.
Ready to become our next success story?
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