How TT.D helped Gymstop
UK and Irish e-commerce store came to ThursdayThinking.Digital with a tracking problem. Due to various incarnations of GA plus Consent Mode updates mean Gymstop no longer had full visibility of where their revenue was coming from, which channels performed the best for them or where to invest each month. We fixed that. So impressed with our team the guys at Gymstop decided to have us manage their PPC campaigns and specifically Google Shopping and Search.
Paid Shopping Users
128% increase in paid shopping traffic
Organic Shopping Users
35% increase in organic shopping traffic
Organic Traffic
90% increase in organic traffic
The challenge…
How we did it
With a confident view of the channel data we concentrated on optimising the campaigns and ad sets that had potential to increase ROAS. Culling poor performing and high CPA keywords meant we can double down on the terms with greatest scope and ROAS.
Working with the client we spent more time on promoting product groups with the lowest buy-in cost and highest margins creating a highly focussed, highly profitable PPC campaign.
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