Challenger reshaping investment funds law
Zeidler Legal set out to change the way investment law delivered including the fee structure. Founder Arne Zeidler saw an opportunity to remove the bloat from investment law process and create a challenger with scope to grow.
They did just that.
Site Rebuild Support
Mitigate risks to SEO in site rebuild
SEO Strategy
Improvement in keyword rankings and traffic acquisition
Tracking & Attribution
Tracking and lead attribution creation
The growth target
The form was clearly ambitious and growing fast from their London base. The team were creating new and exciting ways to engage and add-value to their client base.
With so many opportunities to target the brief was to optimise and manage the sites growth in Organic rankings.
Strategy
The site design was innovative and created challenges initially due to the architecture, we were brought in during the last stages of development and so needed to assess what changes should and could have been done to increase ranking chances.
SEO Strategy
Once the site structure and performance was addressed we got on with the job of finding the right keywords for a challenger service such as this, we needed to find those who needed the difference that Zeidler offered.
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