Expert, Corporate Legal.

LCN required us to propose a strategy which would raise awareness of their offering to a tight target audience and to present their expertise at time of need. Internal corporate legal teams often only require their legal expertise once and thereafter retain LCN as the preferred expert in this field. Therefore, the challenge was presenting LCN’s expertise at the right time during a corporate entities growth.

LCN would do the rest as their client retention and area of expertise shone through. 

Strategy

Starting with the website, the team had commissioned developers to re-design the site. Our job was to ensure the new site, design and content leant itself well to our brief.

Once launched, we ensured prior research went into optimising the site and subsequent landing pages with high-intent, meaningful keywords. SEO remains the mainstay of marketing leads. 

PPC Strategy

We leveraged PPC across the many territories the firm worked in to ensure an ‘always-on’ PPC campaign for the niche terms targeted. Volumes are relatively low so spend could be contained. 

Using retargeting and data we could drill down to the right audience across LinkedIn as the firm produced very relevant and engaging content so amplification of this meant high engagement rates and brand awareness. 

Lead Attribution

We built lead attribution models so the leadership team could verify the leads being generated, verify their appropriateness to LCN and grade the contacts for outreach. Therefore working on CPA and ROAS figures for confident re-investment.