Lead-Gen for Leading Fire Safety Consultancy
Property fire safety is a serious matter and leading fire safety consultants BBSeven are at the top of their game and needed rankings to match.
The site launched in July 2023 and had new brand direction to match. Our challenge was to reverse any potential drops in rankings and traffic due to the obligatory content cull that precedes a new site launch.
Rank Drop Reversal
Sustained SEO work to reverse ranking slips from new site launch
Evergreen Content
Creation of strategic landing pages for SEO & PPC
Lead Attribution
Core project to link Google Ads, Google Analytics and Hubspot for lead attribution.
How we did it…
Since optimisation, BBSeven rank at #1 for a lot of core high-intent keywords
Strategy
Whilst we researched the marketplace and set about optimising the website for relevant keywords, we also needed to integrate the tracking and reporting with the incumbent CRM of Hubspot. We needed to ensure that BBSeven can see the channel source of each lead coming into Hubspot, and with the intricacies of such systems our experience shone through.
SEO plays a major role, but so does the Google Ads PPC campaign, in driving relevant leads
Integration
Regular reports on which telephone numbers called through to the consultancy can be checked in Hubspot to value the lead and therefore the effectiveness of the PPC campaigns.
Enquiries
Regular review with client on the lead values allows us to be reactive to lead quality and therefore optimising for the right terms.
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