If you aren’t currently using Google Consent Mode, when you turn it on, there will be some impact, both positive and negative to your data, as well as impact to your level of GDPR / privacy compliance. This article helps you understand what to expect, so that you don’t panic when you turn on Consent […]
Website data visualisation tools are becoming increasingly popular among web marketers as they offer an efficient and effective way to present complex data in a simplified, visual format. These website data visualisation tools can help marketers gain insights into customer behavior, measure the effectiveness of their marketing campaigns, and make data-driven decisions. 6 ways that […]
Setting up Google Ads conversion tracking in Shopify is crucial for measuring the success of your store, advertising campaigns and understanding your ROI. In this step-by-step guide, we’ll walk you through the process of setting up Google Ads conversion tracking in your Shopify store, ensuring you can accurately measure the impact of your ad spend. […]
If you’re a business owner, you’re probably always looking for ways to generate free business enquiries and grow your customer base. One of the most effective ways to do this is by optimizing your website for search engines. By implementing an SEO strategy, you can increase your website’s visibility in search results and drive more […]
Published on: 13/08/23 In the world of search engine optimization (SEO), there are two major players: Google and Bing. Both search engines provide tools for webmasters to monitor and improve their website’s performance in search results. Google’s tool is called Google Search Console, while Bing’s tool is called Bing Webmaster Tools. In this blog, we […]
What is GA4 and why is Universal Analytics (GA3) being sunsetted? Google Analytics (GA) is a web analytics service that tracks website traffic and provides insights into user behavior. For many years, the primary version of Google Analytics was Universal Analytics (UA), which has served businesses and marketers well. However, with the changing landscape of […]
