Services – Tracking & Attribution
Google Compliance Service (GCMV2)
As a result of GDPR and gradually phasing in by Google into 2024 there is a new specter on the horizon, and one that is impacting every website operating in the EEA and UK. Commonly known as Google Compliance Mode V2 (GCMV2), any website owner who does not have a compliant Cookie Pop and tracking now no longer sees all their website traffic in Google Analytics.
Yup. Let me say it again. If you have not created a GDPR compliant Cookie pop-up and made the subsequent changes to your tracking you will not be seeing accurate data. This is a biggy.
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What does GCMV2 mean for my site and data?
Basically your data will be at best muddled and at worst you will see large drops in reported traffic. Your channel data will not be accurate meaning an increase in Direct traffic and Unknown traffic sources. Whilst most sites see a drop in traffic altogether.
What does GCMV2 mean for my PPC Campaigns?
This is the really serious bit.
If you are running Google Ads, eventually your account will pop-up to prompt you to be compliant or they will suspend your account.
Prior to that you will not be able to use Google’s Audience targeting or other account actions.
GCMV2 Review and implementation
We are on it. We offer a fixed price site review, Google Analytics, Google Tag Manager, Google Ad and Cookie Pop-up compliance option.
One price. Zero worries.
Read more on understanding the impact of Google Consent Mode here.
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