High-End Adventure awaits
Luxury watersports company Big Blue Collective lead the way for eco-conscious aqua-tourism in the Turks and Caicos Islands.
A long-standing client of ThursdayThinking.Digital, we have helped them increase their website revenue so they can reliably forecast and re-invest in their business and equipment, seeing out hurricanes and competition to dominate as the leading water and yachting provider in TCI.
How we did it…
We built progressive and reliable growth to the main marketing tool; the website making Big Blue Collective the pre-eminent water experience provider. 
Strategy Picking apart the customer data we focussed on generating interest from the US states who frequented TCI the most, this way we had a hand picked audience to work from. Leveraging customer anonymised data we were also able to mimic the types of customers most likely to book with Big Blue and use this data on Meta to connect with new audiences. Intent separation By building campaigns that targeted those who knew about TCI and water sports but not about Big Blue we could suggest the brand and keep it on their feeds coercing them to book ahead. For those who were on-island and didn’t know about water sports or Big Blue we could suggest activities pertinent to their situation and driving footfall. Enquiries We systematically worked through all the brands touch-points to ensure frictionless bookings or enquiries, bringing down enquiries for more information and more committed bookings being made online and filling the calendars.
Strategy Picking apart the customer data we focussed on generating interest from the US states who frequented TCI the most, this way we had a hand picked audience to work from. Leveraging customer anonymised data we were also able to mimic the types of customers most likely to book with Big Blue and use this data on Meta to connect with new audiences. Intent separation By building campaigns that targeted those who knew about TCI and water sports but not about Big Blue we could suggest the brand and keep it on their feeds coercing them to book ahead. For those who were on-island and didn’t know about water sports or Big Blue we could suggest activities pertinent to their situation and driving footfall. Enquiries We systematically worked through all the brands touch-points to ensure frictionless bookings or enquiries, bringing down enquiries for more information and more committed bookings being made online and filling the calendars. Ready to become our next success story?
Don’t let potential customers slip through the cracks. Elevate your website’s visibility and watch your business grow.
